TOVAR*HENAO           CREATIVE BASED IN MEDELLÍN, COLOMBIA.




WELCOME THIS IS A CURATED SELECTION OF MY WORK ACROSS MULTIPLE DICIPLINES.
PICK A NUMBER, DIVE INTO EACH PROJECT AND HAVE FUN.



W O R K  C A H A P T E R S

01 ADVERTISING 
02 PHOTOGRAPHY

03 MUSIC

04 FILMMAKING

05 FREESTYLE




CREATIVE DIRECTOR  -  COPYWRITER -  SCREENWRITER - PHOTOGRAPHER - PROFESIONAL MARKETER - DISLEXIC MUSIC PRODUCER -

-  SAGITTARIUS / SCORPIO / VIRGO -  FAST SLEEPER - MOVIE BUFF - DOG LOVER - MUSIC  JUNKIE - FOOD PRAISER -




PRESS FOR BIO.

HI, MY NAME IS JAIME ANDRÉS TOVAR HENAO. I’M A CREATIVE LATINO FROM MEDELLÍN, BORN AND RAISED IN A KICK-ASS 90S VIDEO CLUB.

FROM VHS TO BETAMAX, MY CHILDHOOD WAS A TAPESTRY OF CINEMATIC VIBES AND POP CULTURE REFERENCES. IN A SHORT TIME, I BECAME A FAN OF STORYTELLING IN ANY OF ITS FORMATS. MY FAVORITE WAS THE SUPER LASERDISCS.
FAST FORWARD TO NOW, I’M MAKING WAVES IN MY ADULTHOOD BY CRAFTING CAPTIVATING CONTENT AND IDEAS FOR SEVERAL BRANDS AND STREAMING PLATFORMS LIKE MAX, NETFLIX, AND SPOTIFY, ACROSS COLOMBIA, LATIN AMERICA, AND SOME CASES IN THE US MARKET. SO, AS YOU CAN IMAGINE, MY SCREEN TIME REMAINS UNCHANGED.
BUT ABOVE ALL, I STRIVE EVERY DAY TO IGNITE MY PASSIONS—MUSIC AS MEDITATION, PHOTOGRAPHY, COOKING, PETTING MY TWO DOGS (NINJA AND COSTA), AND DAYDREAMING 24/7 WITH THE IDEA OF ONE DAY MAKING A FILM THAT ALMODÓVAR OR VILLENUEVE MIGHT WATCH AND LEAVE A GOOD REVIEW ON LETTERBOXD.
AND OBVIOUSLY, I’M ANOTHER CREATIVE LATINO WITH THE SAME IDEA OF OPENING A COOL RESTAURANT.




PROFILE  

I HOLD A BACHELOR’S DEGREE ON MARKETING FROM THE BOGOTÁ UNIVERSITY JORGE TADEO LOZANO, CLASS 2015.
ADDITIONALY, I HAVE PURSUED SOME STUDIES ON STORYTELLING, PHOTOGRAPHY, SCREENPLAY AND COPYWRITING.
  1. UNIVERSIDAD JORGE TADEO LOZANO
    MARKETING PREFESIONAL BOGOTÁ, August 2010 – August 2015
  2. FILMMAKERS MEXICO
    SCREENWRITING (TV, SERIES, FILMS AND SHORTFILMS) ONLINE,  2022- March  2023
  3. NEIL FRENCH / EL DORADO FEST
    STORYTELLING Bogotá 2016.
  4. PUTOS MODERNOS & DOMESTICA
    COPYWRITING X COPYWRITERS Medellín, July 2013
  5. ALLISON COURSES powered by HARVARD
    DIGITAL PHOTOGRAPHYONLINE, January  2017- March  2017
EXPERIENCE  

I'VE WORKED AS A CREATIVE IN BOTH LARGE AND INDEPENDENT AGENCIES, CONCEPTUALIZING CAMPAIGNS AND IDEAS FOR TRADITIONAL BRANDS LIKE UNILEVER AND HYUNDAI, AS WELL AS CREATING SOCIAL MEDIA CONTENT FOR ENTERTAINMENT BRANDS LIKE SPOTIFY AND NETFLIX, FOR THE COLOMBIAN, LATINAMERICA AND US MARKET.
I'VE ALSO WORKED IN PUBLISHING AND EDITORIAL MEDIA, SUCH AS VICE, IN THE AREAS OF BRANDED CONTENT AND EDITORIAL CONTENT AS A CREATIVE PLANNER.
  1. MEDIA MONKS COLOMBIA
    ASSOCIATIE CREATIVE DIRECTOR Creative Hub (LATAM) , 2020 -PRESENT
  2. VICE MEDIA & VIRTUE AGENCY
    CREATIVE PLANER /CREATIVE DIRECTOR BOGOTÁ,  2019- Covid19
  3. MULLENLOWE SSP3
    SENIOR CREATIVE COPYWITER Bogotá, 2017-2019
  4. DDB COLOMBIA
    COPYWRITER Medellín,  2017.


AWARDS  

SOME OF THE RECOGNITIONS OF MY WORK AS A CREATIVE INCLUDE WINNING GOLD IN YOUNG LIONS FILM WORLDWIDE IN 2021, ONE D&AD PENCIL AND ONE CANNES LION AWARD FOR HYUNDAI, A PENCIL IN ONE SHOW WITH SPOTIFY, AND A COUPLE OF CLIOS WITH NETFLIX.
I HAVE ALSO BEEN FORTUNATE TO WIN SEVERAL FILMMAKING AND PHOTOGRAPHY COMPETITIONS .
  • CANNES  
    BRONZE PRINT/HYUNDAI/SPEEDING EMOJIS/ 2019 .
    SHORTLIST OUTDOOR/NETFLIX/ CREDIT CARD BILLBOARD/ 2023 .
    SHORTLIST OUTDOOR/CONSERVATION INT/ STUPID PACKS/ 2019 .

  • CANNES YOUNG LIONS  
    GOLD FILM WORLDWIDE 2021: YOUNG  LEADERS
    GOLD PRINT COLOMBIA 2021: LOVE IS A CLASSIC
    SILVER FILM COLOMBIA 2021: KJUYA
    BRONZE PRINT COLOMBIA 2021: SMALL BIGGEST STORIES
 
  • D&AD  
    WOOD PENCIL PRESS AND OUTDOOR/HYUNDAI/SPEEDING EMOJIS/ 2019 .

  • CLIO  
  •              SILVER DIGITAL OUTDOOR/NETFLIXI/CREDIT CARD BILLBOARD/ 2023
    SILVER ART DIRETION/TYPO/NETFLIXI/SQUID GAME CODE/ 2022 .
    SILVER COPYWRITING CRAFT /NETFLIXI/FROM CM TO MC / 2021 .
    SILVER PRINT /CONSERVATION INTER /STUPID PACKS/ 2019

  • THE ONE SHOW
    BRONZE CREATIVE USE OF DATA/SPOTIFYI/LISTENTOYOURFANS/2023 .
    SHORTLIST CRAFT COPYWRITING /NETFLIXI/FROM CM TO MC/2023 .

  • NEW YORK FESTIVALS
    BRONZE CREATIVE USE OF DATA/SPOTIFY/ LISTENTOYOURFANS/ 2023.
     FINALIST AND SHORTLIST OUTDOOR/NETFLIX/ WHITE NOISE/ 2023.
    FINALIST AND SHORTLIST TYPOGRAPHY/NETFLIX/ SQUID GAME/ 2023.

  • EL OJO DE IBEROAMERICA  
    GOLD CREATIVE USE OF DATA/SPOTIFY/ LISTENTOYOURFANS/ 2022.
    SILVER BEST COPY/SPOTIFY/LISTENTOYOURFANS/ 2022..
    SILVER INTEGRTION OF DATA/SPOTIFY/LISTENTOYOURFANS/ 2022.
    SILVER USE OF DATA/SPOTIFY/LISTENTOYOURFANS/ 2022.
    SILVER PRINT/HYUNDAI/ SPEEDING EMOJIS/ 2019.
    SILVER PRINT/CONSERVATION INT/STUPID PACKS/2019

  • EL DORADO  
    GOLD DIRECT/NETFLIX/CREDIT CARD BILLBOARD/ 2023
    GOLD OUTDOOR/NETFLIX/CREDIT CARD BILLBOARD/ 2023
    SILVER OUTDOOR/NETFLIX/CREDIT CARD BILLBOARD/ 2023
    SILVER OUTDOOR/NETFLIX/CREDIT CARD BILLBOARD/ 2023
    SILVER OUTDOOR/NETFLIX/CREDIT CARD BILLBOARD/ 2023
    BROZE BRAND EXPERIENCIE/NETFLIX/CREDIT CARD BILLBOARD/ 2023 .
    BROZE BRAND EXPERIENCIE/NETFLIX/CREDIT CARD BILLBOARD/ 2023 .
    BROZE BRAND EXPERIENCIE/NETFLIX/CREDIT CARD BILLBOARD/ 2023 .
    SILVER YOUNG GOLDS/ANDII/DIGITAL/ 2022 .
    SILVER OUTDOOR:ART DIRECTION /NETFLIX/SQUID GAME CODE/2022 .
    BRONZE OUTDOOR/SPOTIFY/ LISTENTOYOURFANS/ 2022.
    BRONZE DIRECT/SPOTIFY/ LISTENTOYOURFANS/ 2022.
    BRONZE OUTDOOR/NETFLIX/ LA CASA DE PAPEL/ 2021.
    SHORTLIST OUTDOOR/NETFLIX/ LA CASA DE PAPEL/ 2021.
    SILVER PRINT /CONSERVATION INT/STUPID PACKS/2019.
  •          SHORTLIST ILLUSTRATION CRAFT /NETFLIX/ KAMASUTRA AND CHILL/ 2024.
    SHORTLIST ./2024 ILLUSTRATION CRAFT NETFLIX/ / KAMASUTRA AND CHILL

  • WEBBY AWARDS
    SHORTLIST SOCIAL BUILDING /NETFLIX/FROMC CM TO MC / 2021 .

  • IAB MIXX MEXICO
    SILVER FILM SOCIAL/COBRA KAI/VALLE DEL MAMADOL/ 2021 .

  • CÍRCULO CREATIVOS MEXICO
    BRONZE SOCIAL INFLUENCER MARKETING/COBRA KAI/VALLE DEL MAMADOL/ 2021-22 .

  • CÍRCULO CREATIVOS ARGENTINA
    MENTION INTERACTIVE SOCIAL MEDIA CONTENT /NETFLIX/FROM CM TO MC/ 2019
    MENTION INTERACTIVE ACTIVATION SOCIAL MEDIA /NETFLIX/FROM CM TO MC/ 2019

  • LÁPIZ DE PLATINO
    SILVER DIGITAL /NETFLIX/FROM CM TO MC/ 2019 .

  • 48 HOUR FILM PROJECT
    THE OWNER(2019) AWARDED [ 2/11] Best Sound /Best use of line-
    THE OWNER(2019) NOMINATED [10/11] Best Direction/ Best Picture /Best Screenplay/ Best Acting / Best Use of Object/ Best use of character/ Best Cinematography/Best use of genre/  Best Sound /Best use of line:
    THE ROULETTE (2015)  WINNER Best Picture/ Best Screenplay/Best Direction/ Best Sound.
     THE ROULETTE  OFFICIAL SELECTION Filmapallooza Film Festival, Seattle , USA (2017)
    THE ROULETTE  OFFICIAL SELECTION Indie passion Film Festival , Miami , USA. (2017)

  • GETTY  IMAGES
    SELECTED CONTIBUTION PHOTOGRAPHER /CANNES/BACK TO THE FUTURE (2018)

  • CANON EXPERIENCE
    FINALIST (2) PHOTOGRAPHY /EL YATE -SINESTESIA .

  • LURZER’S ARCHIVE
    PRINT NETFLIX/KAMASUTRA&CHILL/ 2023
  •                  PRINT NETFLIX/WHITE NOISE/ 2023
    PRINT SPOTIFY/LISTENTOYOURFANS/ 2023
    PRINT HYUNDAI/SPEEDING EMOJIS / 2019
    PRINT INTERNACIONAL CONSERVATION/STUPID PACKS / 2019




                                                                                                         



                                                      

- GO BACK- GO BACK -GO BACK- GO BACK -GO BACK- GO BACK -GO BACK- GO BACK -GO BACK- GO BACK -GO BACK- GO BACK -GO BACK- GO BACK -