TOVAR*HENAO           CREATIVE BASED IN MEDELLÍN, COLOMBIA.




WELCOME THIS IS A CURATED SELECTION OF MY WORK ACROSS MULTIPLE DICIPLINES.
PICK A NUMBER, DIVE INTO EACH PROJECT AND HAVE FUN.



W O R K  C A H A P T E R S

01 ADVERTISING 
02 PHOTOGRAPHY

03 MUSIC

04 FILMMAKING

05 FREESTYLE




CREATIVE DIRECTOR  -  COPYWRITER -  SCREENWRITER - PHOTOGRAPHER - PROFESIONAL MARKETER - DISLEXIC MUSIC PRODUCER -

-  SAGITTARIUS / SCORPIO / VIRGO -  FAST SLEEPER - MOVIE BUFF - DOG LOVER - MUSIC  JUNKIE - FOOD PRAISER -




PRESS FOR BIO.

HI, MY NAME IS JAIME ANDRÉS TOVAR HENAO, A CREATIVE DIRECTOR FROM MEDELLÍN, COLOMBIA.
 BORN AND RAISED IN A KICK-ASS 90S VIDEO CLUB, MY CHILDHOOD WAS A TAPESTRY OF CINEMATIC VIBES AND POP CULTURE REFERENCES, IN A SHORT TIME I’VE BECOME A FAN OF STORYTELLING IN ANY OF ITS FORMATS—FROM VHS, BETAMAX, AND LASERDISCS TO DVD, BLU-RAY, AND DIGITAL FILES. 
FAST-FORWARD TO MY ADULTHOOD, I’M MAKING WAVES IN MY CAREER BY CRAFTING CAPTIVATING CONTENT AND IDEAS FOR SEVERAL BRANDS AND STREAMING PLATFORMS OUT THERE, LIKE HBO MAX, NETFLIX, SPOTIFY, AND OTHER BRANDS ACROSS COLOMBIA, LATIN AMERICA, AND E U.S. MARKET. SO, AS YOU CAN IMAGINE, MY SCREEN TIME REMAINS UNCHANGED.
BUT OUTSIDE AGENCY WORK, I STRIVE EVERY DAY TO IGNITE MY OTHER PASSIONS—MUSIC PRODUCTION, SCREENWRITING,  STREET PHOTOGRAPHY, AMATEUR COOKING, PETTING MY TWO DOGS (NINJA AND COSTA), AND TEACHING CREATIVITY CLASSES ON THE UNIVERSITY CAMPUS. AND OF COURSE, DAYDREAMING 24/7 ABOUT MAKING A FILM THAT, ONE DAY, ALMODÓVAR OR VILLENUEVE MIGHT WATCH, AND THEN LEAVE A FIVE-STAR REVIEW ON LETTERBOXD.




STUDIES & PROFILE  

I HOLD A BACHELOR’S DEGREE ON MARKETING FROM THE BOGOTÁ UNIVERSITY JORGE TADEO LOZANO, CLASS 2015.
ADDITIONALY, I HAVE PURSUED SOME STUDIES ON STORYTELLING, PHOTOGRAPHY, SCREENPLAY AND COPYWRITING.
  1. UNIVERSIDAD JORGE TADEO LOZANO
    MARKETING PREFESIONAL BOGOTÁ, August 2010 – August 2015
  2. FILMMAKERS MEXICO
    SCREENWRITING (TV, SERIES, FILMS AND SHORTFILMS) ONLINE,  2022- March  2023
  3. NEIL FRENCH / EL DORADO FEST
    STORYTELLING Bogotá 2016.
  4. PUTOS MODERNOS & DOMESTICA
    COPYWRITING X COPYWRITERS Medellín, July 2013
  5. ALLISON COURSES powered by HARVARD
    DIGITAL PHOTOGRAPHYONLINE, January  2017- March  2017
EXPERIENCE & AREAS  

I'VE WORKED AS A CREATIVE IN BOTH LARGE AND INDEPENDENT AGENCIES, CONCEPTUALIZING CAMPAIGNS AND IDEAS FOR TRADITIONAL BRANDS LIKE UNILEVER AND HYUNDAI, AS WELL AS CREATING SOCIAL MEDIA CONTENT FOR ENTERTAINMENT BRANDS LIKE SPOTIFY AND NETFLIX, FOR THE COLOMBIAN, LATINAMERICA AND US MARKET.
I'VE ALSO WORKED IN PUBLISHING AND EDITORIAL MEDIA, SUCH AS VICE, IN THE AREAS OF BRANDED CONTENT AND EDITORIAL CONTENT AS A CREATIVE PLANNER.

AND I HAD THE PLEASURE OF WORKING IN THE ACADEMIA FIELD AS A PROFESSOR OF WRITING AND CREATIVITY AT SCHOOLS SUCH AS BROTHER BOGOTÁ AND AT UNIVERSITIES SUCH AS UPB IN THE CITY OF MEDELLÍN, WHERE I CURRENTLY WORK AS A  PROFESSOR AT THE FACULTY OF SOCIAL SCIENCES OF THE ADVERTISING AND MARKETING PROGRAM.
  1. MONKS COLOMBIA & LATAM
    ASSOCIATIE CREATIVE DIRECTOR Creative Hub (LATAM) , 2020 -PRESENT
  2. UNIVERSIDAD PONTIFICIA BOLIVARIANA OF MEDELLÍN
    PROFESSOR Faculty of Social Sciences of the Advertising and Marketing Program 2025-PRESENT
  3. VICE MEDIA & VIRTUE AGENCY
    CREATIVE PLANER /CREATIVE DIRECTOR BOGOTÁ,  2019- Covid19
  4. MULLEN LOWE SSP3
    SENIOR CREATIVE COPYWITER Bogotá, 2017-2019
  5. DDB COLOMBIA
    COPYWRITER Medellín,  2017.


AWARDS & RECOGNITIONS  

SOME OF THE RECOGNITIONS OF MY WORK AS A CREATIVE INCLUDE WINNING GOLD IN YOUNG LIONS FILM WORLDWIDE IN 2021, ONE D&AD PENCIL AND ONE CANNES LION AWARD FOR HYUNDAI, A PENCIL IN ONE SHOW WITH SPOTIFY, AND A COUPLE OF CLIOS WITH NETFLIX.
I HAVE ALSO BEEN FORTUNATE TO WIN SEVERAL FILMMAKING AND PHOTOGRAPHY COMPETITIONS .
  • CANNES YOUNG LIONS

    GOLD FILM WORLDWIDE 2021: YOUNG  LEADERS
    GOLD PRINT COLOMBIA 2021: LOVE IS A CLASSIC
    SILVER FILM COLOMBIA 2021: KJUYA
    BRONZE PRINT COLOMBIA 2021: SMALL BIGGEST STORIES

  • CANNES  
    BRONZE ENTRETAINEMENT FOR SPORTS/NETFLIX/SENNA´S CUT/ 2025  
    BRONZE PRINT/HYUNDAI/SPEEDING EMOJIS (TOY)/ 2019  
    BRONZE PRINT/HYUNDAI/SPEEDING EMOJIS (PARTY)/ 2019 .
    BRONZE PRINT/HYUNDAI/SPEEDING EMOJIS (LAUGH)/ 2019 .
    SHORTLIST OUTDOOR/NETFLIX/ CREDIT CARD BILLBOARD/ 2023 .
    SHORTLIST OUTDOOR/CONSERVATION INT/ STUPID PACKS/ 2019 .
    SHORTLIST FILM (TV/CINEMA) /NETFLIX/SENNA´S CUT/ 2025  
    SHORTLIST FILM (VIRAL)/NETFLIX/SENNA´S CUT/ 2025  
    SHORTLIST DIGITAL CRAFT/NETFLIX/SENNA´S CUT/ 2025  
 
  • D&AD  
    WOOD PENCIL PRESS AND OUTDOOR/HYUNDAI/SPEEDING EMOJIS/ 2019 .

  • CLIO SPORTS

  •              GOLD FILM/NETFLIX/ SENNA’S CUT//2025
  •              GOLD ATHLETE STROYTELLING/NETFLIX/ SENNA’S CUT//2025
    GOLD 61 SECONDS IN 5 MINUTES/NETFLIX/ SENNA’S CUT/2025
    SILVER FILM CRAFT/INNOVATION/ NETFLIX/SENNA’S CUT/ 2025
                 SHOSRTLIST/ EDITING/ NETFLIX/SENNA’S CUT/ 2025

  • CLIO ENTERTAINMENT

    GOLD EDITING/NETFLIX/SENNA’S CUT/ 2025
    SILVER AUDIO VISUAL TEASER/NETFLIX/SENNA’S CUT/ 2025
    SILVER SOCIAL MEDIA/NETFLIX/ SENNA’S CUT/ 2025
    SILVER FAN ENGAGEMENT/NETFLIX/ SENNA’S CUT/ 2025
    BRONZE AUDIO VISUAL CRAFT/NETFLIX/ SENNA’S CUT/ 2025
    SILVER DIGITAL OUTDOOR/NETFLIXI/CREDIT CARD BILLBOARD/ 2023
    SILVER ART DIRETION/TYPO/NETFLIXI/SQUID GAME CODE/ 2022 .
    SILVER COPYWRITING CRAFT /NETFLIXI/FROM CM TO MC / 2021 .

  • THE CLIO AWARDS
     
    SILVER PRINT /CONSERVATION INTER /STUPID PACKS/ 2019

  • THE ONE SHOW
    BRONZE CREATIVE USE OF DATA/SPOTIFYI/LISTENTOYOURFANS/2023 .
    SHORTLIST CRAFT COPYWRITING /NETFLIXI/FROM CM TO MC/2023 .
  • LIA LONDON INTERNATIONAL AWARDS  
    GOLD BRAND ENTERTEINEMENT/NETFLIX/SENNA’S CUT/ 2025

  • NEW YORK FESTIVALS

    BRONZE CREATIVE USE OF DATA/SPOTIFY/ LISTENTOYOURFANS/ 2023.
    FINALIST AND SHORTLIST OUTDOOR/NETFLIX/ WHITE NOISE/ 2023.
    FINALIST AND SHORTLIST TYPOGRAPHY/NETFLIX/ SQUID GAME/ 2023.

  • EL OJO DE IBEROAMERICA
                 GOLD BEST LOCAL IDEA/NETFLIX/SENNA´S CUT /2025
    GOLD EL OJO SPORTS/NETFLIX/SENNA´S CUT /2025
    GOLD EL OJO DIGITAL & SOCIAL/NETFLIX/SENNA´S CUT /2025
    GOLD EL OJO FILM/ENTRETENIMIENTO/ /NETFLIX/SENNA´S CUT /2025
    GOLD EL OJO FILM/120 SEG ADS/NETFLIX/SENNA´S CUT /2025
    SILVER EL OJO CREATIVE DATA/VISUALIZATION/NETFLIX/SENNA´S CUT /2025
    SILVER EL OJO CREATIVE DATA/CREATIVITY/NETFLIX/SENNA´S CUT /2025
    SILVER EL OJO DIGITAL & SOCIAL/NETFLIX/SENNA´S CUT /2025
    SILVER EL OJO FILM /VIRAL//NETFLIX/SENNA´S CUT /2025
    SILVER EL OJO FILM /USA OF DATA/ /NETFLIX/SENNA´S CUT /2025
    BRONZE EL OJO SPORTS/BRAND EXCELENCE /NETFLIX/SENNA´S CUT /2025
    GOLD CREATIVE USE OF DATA/SPOTIFY/ LISTENTOYOURFANS/ 2022.
    SILVER BEST COPY/SPOTIFY/LISTENTOYOURFANS/ 2022..
    SILVER INTEGRTION OF DATA/SPOTIFY/LISTENTOYOURFANS/ 2022.
    SILVER USE OF DATA/SPOTIFY/LISTENTOYOURFANS/ 2022.
    SILVER PRINT/HYUNDAI/ SPEEDING EMOJIS/ 2019.
    SILVER PRINT/CONSERVATION INT/STUPID PACKS/2019


  • EL DORADO
    GRAND PRIX FILM/NETFLIX/SENNA’S CUT/ 2025
    GOLD FILM CRAFT/NETFLIX/SENNA’S CUT/ 2025
    SILVER ENTERTAINMENT/NETFLIX/SENNA’S CUT/ 2025
    SILVER INNOVATION AND CREATIVE USE OF DATA/NETFLIX/SENNA’S CUT/ 2025
    BRONZE SOUND DESIGN/NETFLIX/SENNA’S CUT/ 2025
    GOLD DIRECT/NETFLIX/CREDIT CARD BILLBOARD/ 2023
    GOLD OUTDOOR/NETFLIX/CREDIT CARD BILLBOARD/ 2023
    SILVER OUTDOOR/NETFLIX/CREDIT CARD BILLBOARD/ 2023
    SILVER OUTDOOR/NETFLIX/CREDIT CARD BILLBOARD/ 2023
    SILVER OUTDOOR/NETFLIX/CREDIT CARD BILLBOARD/ 2023
    BROZE BRAND EXPERIENCIE/NETFLIX/CREDIT CARD BILLBOARD/ 2023 .
    BROZE BRAND EXPERIENCIE/NETFLIX/CREDIT CARD BILLBOARD/ 2023 .
    BROZE BRAND EXPERIENCIE/NETFLIX/CREDIT CARD BILLBOARD/ 2023 .
    SILVER YOUNG GOLDS/ANDII/DIGITAL/ 2022 .
    SILVER OUTDOOR:ART DIRECTION /NETFLIX/SQUID GAME CODE/2022 .
    BRONZE OUTDOOR/SPOTIFY/ LISTENTOYOURFANS/ 2022.
    BRONZE DIRECT/SPOTIFY/ LISTENTOYOURFANS/ 2022.
    BRONZE OUTDOOR/NETFLIX/ LA CASA DE PAPEL/ 2021.
    SHORTLIST OUTDOOR/NETFLIX/ LA CASA DE PAPEL/ 2021.
    SILVER PRINT /CONSERVATION INT/STUPID PACKS/2019.         SHORTLIST ./2024 ILLUSTRATION CRAFT NETFLIX/ / KAMASUTRA AND CHILL
    SHORTLIST ./2024 ILLUSTRATION CRAFT NETFLIX/ / KAMASUTRA AND CHILL

  • GERETTY AWARDS
    GRAND PRIX MEDIA CUT/NETFLIX/SENNA’S CUT/ 2025
  •              SILVER ENTERTEINEMENT CUT /NETFLIX/SENNA’S CUT/ 2025
    BRONZE INNOVTION CUT /NETFLIX/SENNA’S CUT/ 2025

  • WEBBY AWARDS
    SHORTLIST SOCIAL BUILDING /NETFLIX/FROMC CM TO MC / 2021 .

  • IAB MIXX MEXICO
    SILVER FILM SOCIAL/COBRA KAI/VALLE DEL MAMADOL/ 2021 .

  • CÍRCULO CREATIVOS MEXICO
    BRONZE SOCIAL INFLUENCER MARKETING/COBRA KAI/VALLE DEL MAMADOL/ 2021-22 .

  • CÍRCULO CREATIVOS ARGENTINA
    MENTION INTERACTIVE SOCIAL MEDIA CONTENT /NETFLIX/FROM CM TO MC/ 2019
    MENTION INTERACTIVE ACTIVATION SOCIAL MEDIA /NETFLIX/FROM CM TO MC/ 2019

  • LÁPIZ DE PLATINO
    SILVER DIGITAL /NETFLIX/FROM CM TO MC/ 2019 .

  • 48 HOUR FILM PROJECT
    THE OWNER(2019) AWARDED [ 2/11] Best Sound /Best use of line-
    THE OWNER(2019) NOMINATED [10/11] Best Direction/ Best Picture /Best Screenplay/ Best Acting / Best Use of Object/ Best use of character/ Best Cinematography/Best use of genre/  Best Sound /Best use of line:
    THE ROULETTE (2015)  WINNER Best Picture/ Best Screenplay/Best Direction/ Best Sound.
     THE ROULETTE  OFFICIAL SELECTION Filmapallooza Film Festival, Seattle , USA (2017)
    THE ROULETTE  OFFICIAL SELECTION Indie passion Film Festival , Miami , USA. (2017)

  • GETTY  IMAGES
    SELECTED CONTIBUTION PHOTOGRAPHER /CANNES/BACK TO THE FUTURE (2018)

  • CANON EXPERIENCE
    FINALIST (2) PHOTOGRAPHY /EL YATE -SINESTESIA .

  • LURZER’S ARCHIVE
    PRINT NETFLIX/KAMASUTRA&CHILL/ 2023
  •                  PRINT NETFLIX/WHITE NOISE/ 2023
    PRINT SPOTIFY/LISTENTOYOURFANS/ 2023
    PRINT HYUNDAI/SPEEDING EMOJIS / 2019
    PRINT INTERNACIONAL CONSERVATION/STUPID PACKS / 2019




                                                                                                         



                                                      

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