TOVAR*HENAO
CREATIVE BASED IN MEDELLÍN, COLOMBIA.
WELCOME
THIS IS A CURATED SELECTION OF MY WORK
ACROSS MULTIPLE DICIPLINES.
PICK A NUMBER, DIVE INTO EACH PROJECT AND HAVE FUN.
W O R K C A H A P T E R S
CREATIVE DIRECTOR - COPYWRITER - SCREENWRITER - PHOTOGRAPHER - PROFESIONAL MARKETER - DISLEXIC MUSIC PRODUCER -
- SAGITTARIUS / SCORPIO / VIRGO -
FAST SLEEPER - MOVIE BUFF - DOG LOVER - MUSIC JUNKIE - FOOD PRAISER -
This campaign for a foundation dedicated to raising awareness about knee diseases features a series of clever, well-crafted headlines that highlight how everyday situations can serve as indicators for scheduling a doctor’s appointment. Each headline connects relatable moments to the need for therapy, prompting individuals to consider their knee health in a new light. By transforming mundane activities into diagnostic cues, we aimed to empower people to take action and prioritize their well-being while making the message engaging and accessible.
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